Goals of Product Portfolio Management

    Goals:

                                                        

                                                                         

Portfolio Management practices in industry reveals three goals: 

1.  Max the value of portfolio. The maximization of the portfolio is achieved by the use of financial tools such as ECV (expected commercial value), PI (Productivity Index).
2.  Achieving the right balance (with the use of Scoring Models) 
3. Linking the portfolio to the business strategy. The company assess its strengths and weaknesses and the industry (Porter's 5 Forces).