“Delivering superior
customer value requires differentiation, which requires deep understanding of
clients’ latent needs”
Mc Nally et al., 2007
A firm’s strategy is about how it achieves a sustainable
competitive advantage and the means deployed to reach such advantage.
In its product portfolio, it is of the utmost importance
that the firm insures a fit between its products, strategy and long-term goals.
Strategy and resource allocation must be intimately
connected.
