L’OREAL has been active for over one century
in the beauty and cosmetics markets, ranging from sunscreens to high end
perfumes. It is the number one company in its sector. Its mission is “to offer populations all around the world, products attuned to their
needs, their cultures and their aspirations” (L’OREAL annual report 2009).
L’OREAL dynamically manages a portfolio of
circa 25 brands.
